True luxury isn’t about appearance; it’s about the courage to be yourself. My name is Béatrice, and I founded SOI with a simple vision : that jewelry should be an act of existence. It’s about choosing to stand tall, reclaim your own light. Wearing SOI is a choice to love who you are and to exist fully.

My expertise started at the very heart of the stone. I began my career as a diamond cutter, learning to master the raw material with my own hands, before becoming a GIA-certified Diamond Grader. After years of navigating the international market as a B2B diamond dealer, I now place this exclusive network and technical mastery at the service of your dreams.

Because of this unique background, I don’t just “buy” stones, I hunt for them. I select each one with obsessive standards, seeking the perfect balance between quality, brilliance and a smart investment. But my role goes beyond the diamond: I am here to design the jewelry you’ve always imagined. Together, we turn your inspiration into a high-jewelry reality that reflects your unique story.

Each year, I create a confidential capsule collection in 18kt gold. These pieces are my most personal expression of what it means to "be seen." Bold lines to empower you, noble materials to ground you. In my hands, gold and diamonds are a return to the essential. A return to you.

True luxury is being SOI (yourself).